Since 1990, the ONCE Foundation, in collaboration with the ONCE itself, has been carrying out institutional campaigns of social awareness which, without doubt, have become widely known and made a deep impression on society, contributing to breaking down mental barriers for the social integration of people with disabilities. They have generally been transmitted through all the normal advertising media.
The most renowned campaigns have been those dedicated to the promotion of employment of people with disabilities, such as “Ready, steady, go” in 1996, or those of recent years in which, as well as the promotion of employment, the need to advance towards a more accessible society has been transmitted: “There is still a lot to do” and “We still have lots to do” have been the latest campaigns carried out, to make clear that the challenges overcome are just part of a long journey to be completed in order to achieve the goal of integration.
The campaigns remind those already aware of the fact, and demonstrate to those who are unaware, that people with disabilities have the right and the ability to perform an active role in society. Likewise they recognise that the responsibility has become a collective issue, attributing it to the whole of society, and within this, beyond the Associations themselves and the ONCE Foundation, to the Public Administration and social agents.